Client Doesn’t Like Your Work? Dealing with Negative Feedback? Here is How To Come Out Unscathed

Picture this→ One of your consistent clients hits you up for a project. You check your timetable and discover you have enough time–and space– to take on a new project. The project begins and is divided into 5 different milestones, the first 2 milestones are completed almost hitch-free, but after sending in the 3rd […]
Rigidity to Change: Resisting Changes in Industry or Marketplace Dynamics

Hello Workster… Change is an inherent part of life, and in the world of freelancing and artisanal work, it’s no different. Think about it, 2 years ago, the tech space and the idea of LLMs were not as advanced as they are now, with powerful tools like ChatGPT and Claude providing lightning-quick (and sometimes incorrect) […]
Maintaining Passion: Sustaining Passion For Your Craft Amid Business Challenges

Keeping the flames of passion for your craft burning can be a challenge in a competitive environment. There are bills to pay, subscriptions to complete, projects to deliver, clients to satisfy, and money to be made. But in the midst of this, it is easy to feel overwhelmed, especially for solopreneurs with a small clientele […]
Tech Challenges: Facing Difficulties With Technology and Digital Platforms

Technology has come a long way… from the regular table telephone to the supercomputers we all have in our pockets. Smartphones with incredible compute power and powerful operating systems to back them up. And this evolution in consumer tech has not come without its downsides, as most of us have to learn to adapt to […]
Pricing Struggles: How Do You Define A Fair Price That Justifies Your Value To Your Client?

Stop me if this doesn’t sound familiar… you receive a message from a new prospect who seems interested in your offer. After a few exchanges of messages and ideas… you get to the sticky part→ The Budget Part. You decide to take the first step and break down your pricing model (if you […]
Marketing Challenges: Struggling to Effectively Market Your Products or Services? Here’s How to Turn It Around Workster

People cannot buy what they do not know. Think about it for a second, even the biggest of brands like YouTube still use every avenue (including ads on their own platform in the middle of your favorite YouTube videos) to market their products. What does this tell you? It should show you that effective […]
Long Sales Cycles: Managing the Periods between Lead Gen and Conversion

A few weeks ago, I was watching a video from James O’Sullivan (current Apollo Academy Professor and former Senior Manager at Uber), where he detailed the story behind one of his biggest deals (an 8-figure deal he pulled in from a delivery company). In this video, James explained how he carefully curated a list of […]
Painting The Real Picture To Your Customers: Balancing Expectations with Realistic Outcomes

We all want to give the best to our customers, especially our best-paying ones, but then, there are times when you are faced with the familiar challenge: how do you balance the expectations of your customers with the realistic outcomes of your work? Meeting customer expectations is essential for building trust and retaining business, but […]
The Hidden Cost of Success: Why You Can’t Afford to Neglect Your Health
Running a business in a space where the hustle never stops, the allure of working at your pace, being your own boss, setting your own hours, and pursuing your passion is undeniable. But beneath the surface of this seemingly perfect picture lurks a danger that many overlook: the neglect of personal health. As we […]
Another Feast Cycle Around The Corner? Here’s How You Can Dominate This Period and Set Your Brand Up To Win

Hello artisan and welcome to the start of a new week. A few weeks ago, I shared some important strategies to help your business stay afloat in famine cycles. These are seasons when customers are not calling as often as you’d like, and of course, there’s less money coming into the business. But in […]